Higher conversion rates, since all users have to do is click on a link to log in.Some of the advantages of Email Magic Links include: Of course, by using magic links as a reset measure, you’re embedding a passwordless auth flow into your app - so why not just offer it outright as a parallel primary option? That’s because, in many cases, conventional password-based logins already include a user’s email address - so it’s a quick, painless process to send a link they can click to instantly verify their identity and log back in.įor example, companies like Instagram still put passwords first - but they rely on Email Magic Links to remove friction from their critical reset flow. While Email Magic Links work well as a primary auth factor, they’re often used as part of a password-reset flow. It’s worth noting that 70% of our new customers sign up for an account via OAuth versus other available flows, making it one of the highest converting methods we’ve seen. Make sure to look for account deduplication measures, which top providers like Stytch will build into their solutions to avoid vulnerabilities arising from multiple access points. OAuth is a good choice for apps that want to provide maximum flexibility with minimal risk. Giving users flexibility and control over their authentication experience.Removing the friction and risk of making users create and recall another set of credentials - or, worse, re-use existing passwords.Leveraging trust and credibility by authenticating users through popular, established platforms they’re already familiar with.OAuth offers several UX and security benefits, including: Spotify, for instance, gives users the choice of entering a classic username-and-password combination or using OAuth to sign in through their Facebook, Apple, or Google account. OAuth logins allow users with accounts on platforms like Google and Facebook to sign up for and log in to your app using those existing credentials. In some cases, you may want to offer several primary authentication options, covering many bases at once and increasing the likelihood users will sign up for and engage with your app.įor instance, you could consider presenting high-converting, passwordless auth methods side-by-side with your current password-based flow: Each comes with its own distinguishing features, and identifying which method is right for your app often depends on your specific industry, audience, and target user experience.īelow, we explore some of the ways you can position a passwordless method within your flow - and which methods would be a good fit - to help you determine the best path forward. If you are ready to try passwordless, there are many passwordless solutions on the market. Among other innovations, our API scans the web for breached credentials and bakes smooth, passwordless Email Magic Links into the password reset template. You may be eager to implement a passwordless solution as your primary authentication factor, or you may merely want to include one as a parallel or secondary factor.įor those early in the passwordless adoption curve (or just starting to consider a change), we offer a modern Passwords product that enhances the security and UX of your current password-based flow. No two journeys on the authentication adoption curve are alike. In this guide, we navigate the first step forward on the authentication adoption curve and share how you can shift from an exclusively password-based flow to a hybrid password/passwordless flow, with a glimpse into some of the most common transitional auth models in use today. As an added bonus, if or when you do decide to go fully passwordless, you’ll already have all the right pieces in place. You can easily add passwordless options to your existing password-based flow - whether as one option among many or as a primary or secondary factor in a multi-factor authentication (MFA) flow - and still enjoy all of the associated UX and security benefits. Luckily, adopting passwordless auth isn’t an either/or proposition. For that reason, we offer a full suite of Customer and Identity Access Management (CIAM) solutions including both password-based and passwordless options to help you provide the most secure and high-converting auth flows to your customers. But we also realize that each application and user base is unique, and not everyone is ready to ditch passwords for good. Adding passwordless options to your password-based auth flow is a quick, seamless way to boost security and user engagement.Īt Stytch, we’re passionate about the power of frictionless, passwordless authentication, and we believe it’s the way of the future.
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